1. Develop and lead the organisation’s marketing and commercial strategy, setting long-term objectives for revenue growth and market expansion.

2. Define product positioning, pricing structures, and sales targets in collaboration with senior management to maximise profitability.

3. Direct market research and evaluate customer demand trends, using insights to inform strategic decision-making and new product development.

4. Oversee and evaluate sales and marketing performance data, ensuring targets are met and adjusting strategies where necessary.

5. Plan and approve marketing campaigns and promotional activities, including budgets, resource allocation, and performance monitoring.

6. Lead and manage the marketing and sales teams, setting KPIs, providing guidance, and ensuring alignment with business objectives.

7. Establish and maintain key client and stakeholder relationships, identifying opportunities for business growth and partnerships.

8. Negotiate high-value commercial contracts and agreements, ensuring compliance with organisational goals and financial targets.